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In this episode I am talking to social media expert, PR thought leader and marketing advisor to some of the biggest brands in the world – Katie King.

Katie is founder and Managing Director of Zoodikers consulting, who aim to help companies move from being disrupted, to the position of disruptor. She is also co-founder of an Artificial Intelligence startup called AlinFM.

Katie has advised many of the world’s leading brands and business people, including Richard Branson, o2, Orange, Accenture, Arsenal, Harrods, and Aston Martin –  as well as Universities, Police Federations and hundreds of small businesses and startups.

She delivered two TEDx talks, is a regular commentator on BBC TV and radio, and is invited regularly to speak at corporate events and international conferences around the world. Katie has an MBA from the University of Westminster, and Zoodikers is her third successful company.

In this episode Katie shares a vast amount of valuable wisdom and advice from her own perspective as an entrepreneur discussing business lessons, stories and mistakes. She also shares her marketing expertise that can be used to help us all build better brands and better businesses today.

We talk about her story, and as always cover loads of ground, discussing:

  • Marketing tips for start ups, entrepreneurs
  • How to attract big clients without a huge budget
  • How to build authority in your niche
  • Productivity, Artificial intelligence, mentors, co-founders and then rocky road of entrepreneurship
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  • I needed to have a little bit of gravitas, and a bit of grey hair and a bit more confidence before I broke away to be an entrepreneur
  • I was born with that assertiveness and that desire to not listen to other people and do what I thought was right
  • Do an MBA, and do it before you have a family
  • I wasn’t innately corporate, I was innately ambitious
  • I was a bit of a fish out of water in some of the early parts of my career, and in some of my most successful roles I really wasn’t true to myself
  • I force myself all the time to innovate, and try new things, and push myself outside of my comfort zone. I’m talking every week, not every six months or on a yearly business plan
  • I knew from day one that I wanted to have an exit from this business
  • People don’t want to be sold to any more
  • We need to build people who are going to be interested in us, that means we need to be human and we ned to be interesting. And we need to be patient and not think that every interaction we do is going to lead to a sale
  • Be brave, be bold, go out there and try things differently
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Time Stamped Notes
  • 00:04:08 – Moving from the corporate world to entrepreneurship (there are no rules!)
  • 00:05:41 – Katie’s first job and overview of journey to date
  • 00:08:14 – On the values instilled in Katie when growing up
  • 00:11:34 – Spiritualism and creativity
  • 00:13:19 – Katie’s perception of money growing up
  • 00:15:24 – What Katie has had to rebel against to get her where she is
  • 00:16:20 – On risk
  • 00:17:55 – Dealing with uncertainty
  • 00:19:13 – What Zoodikers do
  • 00:23:45 – How small companies can attract big clients (like Arsenal football club and Aston Martin)
  • 00:25:59 – Becoming an authority in your field (writing a book)
  • 00:29:41 – How to build a community of interest
  • 00:30:35 – Businesses being media companies
  • 00:36:46 – Start with WHY on social
  • 00:41:12 – On disruption
  • 00:47:11 – Artificial intelligence
  • 00:49:42 – Katie biggest character flaw (the problem of being a people pleaser
  • 00:53:45 – On mentors
  • 00:59:21 – Katie’s idea of success (true financial independence)
  • 01:02:20 – The importance of travel
  • 01:03:49 – Curiosity, an enquiring mind, and being interested in other people
  • 01:05:07 – Marketing tips through the ‘know, like and trust’ principles
  • 01:08:23 – How to tell a great STORY for marketing purposes

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The Rebel Wrap Up Round

If you could go back to any point in your life, and have 1 hour with your past self; what moment would it be and what would you tell yourself?

01:13:39 Go and open up that office in South Africa! I’ve trod a very safe path and I could have been running a business in Africa,

What is the best piece of advice you have ever received, who gave it to you and how has it positively affected your career?

01:13:55 One of my first bosses said ‘Do an MBA, before you have a child’

Who is the most disruptive, rebellious or revolutionary entrepreneur of the last 2 years?

01:15:07 I struggle with this; because I actually feel that the poster boys of disruption are in fact about the companies rather than the founders. Uber & Air BnB for example, they haven’t put the founders in the spotlight in the same way Zuckerberg or Dyson are. I think this is very smart, because if I’m thinking about succession planning, then I’d rather the brand not be reliant on a face or one person.

What is the one generally agreed upon rule, or conventional piece of wisdom that you disagree with?

01:17:07 A few years ago there used to be an agreed way that you would go about running a business; about your profits and levels of investment, and gearing. But it’s now been turned on it’s head and there’s no right way of doing things any more.

If you could change one law what would it be?

01:19:45 Assisted suicide and euthanasia. I appreciate the complexity of those laws, but I do think they’re dated

What’s your definition of entrepreneurship?

01:20:42 Someone who has a vision, has an idea, and goes out and makes that happen. That doesn’t mean just in business, it could be any shape or form. It takes a vision and a desire to make money on your own rather than relying on somebody else.

What advice would you give to anyone listening to this who wants to become a creator entrepreneur?

01:22:03 Clear business plan, have clarity on what it is you want to achieve. Do some research, go out there and find out if it’s needed. Find out who’s doing it and therefore what might the barriers be to you actually making any money. Read up and get as much advice as you can. Be prepared for a really rocky ride. But do it, make it happen.


Who do you nominate to be a guest on the RebelHead Entrepreneurs podcast?

01:23:46 A superb lawyer, in the top 500, called Pam Locke

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About The Author

Matt Cheney
Executive Producer

Matt has been in the media industry for 11 years, specialising in audio post production. Matt has created Emmy award-winning music features, BAFTA nominated animations and acclaimed festival documentaries. Max & Matts’ paths merged in 2015 to produce the REBELHEAD podcast; publishing the successful series, telling stories of today’s most disruptive and rebellious entrepreneurs. Matt is currently Head of Audio at Vice Media UK and currently partner in two growing audio production companies. As part of the REBELHEAD Production team; he is ambitiously road-mapping the rise of REBELHEAD via new media and emerging technologies.

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