29 Andrew Jervis BODY 4

Andrew Jervis is a serial entrepreneur and currently founder / CEO of ClickMechanic,  who as you will discover, are setting out to complete disrupt the automotive repair market – and are backed by some incredible investor such as the former CEO of JustEat, to name just one.

Andy was part of the very first cohort of Entrepreneur First (EF), a highly regarded start up accelerator born out of a McKinsey Consulting.

Throughout this episode we discuss:

– Tips on raising investment

– How Andy attracted investment from the founder & CEO of JustEat

– High growth start ups, and how they differ from running a lifestyle business

– Viral guerrilla marketing

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Quotes
  • Ultimately if you want a big corporate career, when are you actually ever going to be the boss?
  • I’ve always been a massive advocate for testing while doing
  • I’m not a big fan of researching your area, spending tonnes of time doing it and speaking to loads of people – there’s almost no substitute for doing
  • I’m definitely an advocate for being focused
  • There’s no substitute for jumping in and learning by doing
  • I’m not a big fan of Eureka moments because I think you have to test and iterate towards your product
  • Early start ups soul purpose should be growth
  • Be positive, be yourself, know your shit and know your numbers
  • You just gotta stay the course not matter how tough it is, and it can be really tough
  • It’s all about persistence, not quitting
  • If you believe ultimately that it can be big, then it can be big
  • You’ve got to have the stomach to be in it for the long haul
  • You’re the kind of founders I call cockroach founders, because you just won’t die
  • You’ve got to be a cockroach founder, you’ve got to be hard and you’ve got to take the hits and just keep going
  • The key is just keep going at it, don’t die
  • There are so many different ways to live your life
  • There are no rules, just go out and live life the way you want too
  • There are no rules to life, follow what you want to follow and be who you want to be
Links & People

29 Andrew Jervis BODY 2

29 Andrew Jervis BODY 1

Time Stamped Notes
  • 00:03:10 – Andy explains what ClickMechanic is an what is does
  • 00:05:49 – Graduation to first job to entering entrepreneurship
  • 00:08:40 – Very first business ‘CLICKHUBS’
  • 00:10:08 – Quick testing and spending (virtually) no time on market research
  • 00:13:22 – Setting up Pie Boy Clothing, first profitable University company
  • 00:30:02 – Education vs real world experience
  • 00:31:14 – Important books for Andy
  • 00:33:40 – On challenger brands
  • 00:38:07 – Viral videos and guerrilla marketing  
  • 00:45:31 – On ClickMechanic
  • 00:50:32 – On Co-founders
  • 00:54:48 – Getting ClickMechanic off the ground with only £10 investment
  • 00:57:23 – Tips on raising early capital
  • 01:01:41 – Early ‘growth metrics’ for the ClickMechanic
  • 01:02:14 – on engines of growth
  • 01:04:48 – Attracting investment from Just Eat founder
  • 01:08:34 – Dealing with fear and self doubt
  • 01:13:20 – On meditation

29 Andrew Jervis BODY 3

The Rebel Wrap Up Round

What is the one generally agreed upon rule, or conventional piece of wisdom that you disagree with?  

01:15:57 The convention of the life we live in the west. You’re born, you go to primary school, go to high school, go to University, you get a career, get a partner, get married, have some kids, kids grow up, you retire, have a couple of years to chill and then you pass on.

 

Who do you nominate to be a guest on the RebelHead Entrepreneurs podcast?

01:20:16 Humphrey Flowerduew  

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