Julian Hall is an award Winning Serial Entrepreneur, also known as “The Ultrapreneur

Julian is also an international speaker, business consultant and coach, and media & marketing specialist – he is a member of the Chartered Institute of Marketing and is the Best Selling author of 3 books. Julian is also the founder of two new exciting companies: the UltraAcademy and the UltraKids Club teaching children and young people entrepreneurship.

Julian is a powerhouse advocate for spreading the imperative importance of entrepreneurship for the future of the global economy.

Julian has a wealth of entrepreneurial experience and tonnes of practical advice that he very candidly shares with us throughout this episode. We discuss:

  • The problem with business plans
  • The best way to take an idea from conception to reality
  • How to discover what business you should be starting
  • How to test your business, which includes getting your market to actually build your product
  • The 7 steps we can all take to become the best entrepreneurs we possibly can


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  • Creativity is as important as numeracy and literacy  
  • Creativity is what anchors entrepreneurship
  • Our ego is there to prevent us from achieving
  • The opposite to conformity is courage, if you conform you’re in a safe place
  • The only way to put your ego aside is if your idea is big enough. Your idea has to be bigger than you
  • Every single entrepreneur on the planet knows, that whatever is in year two of your business plan is a complete myth
  • The idea is to start the journey, and to be flexible, innovative, dynamic and courageous enough to be able to navigate the roadblocks  
  • The first way to qualify if your idea is any good, is to find out if people will use it or pay for it repeatedly
  • Are people who you’ve never met or never seen buying your stuff? That is the acid qualifier rt
  • Businesses end up in the graveyard of entrepreneurial ideas because they didn’t actually ask people ‘do you actually want this’
  • Get your audience to create your product
  • When you approach a business from the basis of passion, you don’t need a system or book or a concept to tell you to iterate – because your passion drives you
  • If you’re really passionate about something you will want to keep improving it
  • When you price your product or service, it is directly related to your level of self worth
  • Entrepreneurship is the saviour for economies
  • Eric Smit said the best advice he has ever received is to get a mentor
  • No matter how small your business is there is no excuse for not challenging the concept and delivery of the thing you’re trying to bring to market
  • I am my biggest challenge
  • I am a soul having a physical experience
  • The number one killer for entrepreneurs is stress, because we are too connected to things around us like achievement, success and what’s in the bank
  • I am using entrepreneurship as a vehicle to help people achieve their full potential
  • Enterprise and entrepreneurship can help to make education relevant
  • A problem has a solution and the solution is an opportunity
Links & People

Sir Ken Robinson http://sirkenrobinson.com/
Ken Robinson’s TED Talk, ‘Do Schools Kill Creativity’ https://www.ted.com/talks/ken_robinson_says_schools_kill_creativity?language=en
‘The Power of Now’, Eckhart Tolle  http://amzn.to/1rw8Asj
‘From Entrepreneur to UltraPreneur’, Julian Hall http://amzn.to/1T2Y486
Eric Schmidt, CEO of Google https://en.wikipedia.org/wiki/Eric_Schmid
Lord Young, Enterprise for all: https://www.gov.uk/government/publications/enterprise-for-all-the-relevance-of-enterprise-in-education
Maslow’s Hierarchy of Needs: https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs
Margaret Casely Hayford: http://www.margaretcasely-hayford.com/
Nathalie Richards, Edukit: https://www.edukit.org.uk/8 Julain Hall BODY 2

Time Stamped Notes

00:03:29 – Why Entrepreneurship is so important to Julian
00:07:43 – Lessons taught from Julian’s Mother
00:10:03 – First entrepreneurial endeavour, selling hip hop clothing at 17
00:12:54 – On what Julian rebelled against
00:14:41 – On creativity in entrepreneurship
00:17:54 – Meme “I know that if you do what you love you will never work a day in your life, but I don’t see anyone paying me to watch football’
00:21:08 – The problem with the ego, and how it can stifle entrepreneurial
00:24:35 – The problem with business plans
00:26:40 – Why Julian started and then quit the investment banking world
00:29:12 – How Julian started his first online business
00:34:27 – How Julian survived the credit crunch by thinking creatively
00:38:21 – How to creatively structure commercial terms
00:41:53 – The exercise Julian advices you undertake to find out what you should do as an entrepreneur
00:45:44 – How to get your market to build your product
00:51:22 – The BIG human problem with The Lean Startup, lean 6th Sigma and similar models
00:53:32 – On pricing psychology
00:56:53 – On the Ultra Kids Club and the Ultra Academy
01:06:36 – 7 steps from going from Entrepreneur to Ultrapreneur (listed below)

  1. Accept you can turn your passion into your career
  2. Create an enabling environment
  3. Get a coach or mentor
  4. Consistency and laser focus
  5. Build a team
  6. Find your USP (this is where the magic happens!)
  7. Challenge yourself

01:14:55 – On the biggest challenges Julian faces
01:20:21 – On overcoming introversion
01:22:03 – On success secrets  

The Rebel Wrap Up Round

If you could go back to any point in your life, and have 1 hour with your past self; what moment would it be and what would you tell yourself?  

01:27:52 The time I thought I was going to fail, living in a house in Wembley – I had lost everything, having gambled all I had on new businesses. I would go back and say keep your head up, and keep going, because it’s all just part of the journey.

What is the best piece of advice you have ever received, who gave it to you and how has it positively affected your career?

01:28:30 Employ people that are better than you.  

Who is the most disruptive, rebellious or revolutionary entrepreneur or creator of the last 2 years?

01:28:51 The founders of Blab. (Randy Browning, Malcolm MacGregor, Joseph Mouhanna, John Kottcamp, Stefan Papp)

What is the one generally agreed upon rule or conventional piece of wisdom, that you disagree with?

01:29:07 Build it and they will come.  I would change it to “build it with them and they will come”

If you could change one law what would it be?

01:29:15 The laws that says kids can’t sell stuff at school

What’s your definition of entrepreneurship?

01:29:28 Doing what you love and making money out of it

What advice would you give to anyone listening to this who wants to become an entrepreneur?

01:29:39 Sit down, look in the mirror. Be very honest with yourself about things you really love doing. Set realistic expectations for yourself. Never give up on your idea.

Who do you nominate to be a guest on the RebelHead Entrepreneurs podcast and can you sum them up in one word?

01:30:06 Nathalie Richard (from Edukit). PowerHouse.

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About The Author

Matt Cheney
Executive Producer

Matt has been in the media industry for 11 years, specialising in audio post production. Matt has created Emmy award-winning music features, BAFTA nominated animations and acclaimed festival documentaries. Max & Matts’ paths merged in 2015 to produce the REBELHEAD podcast; publishing the successful series, telling stories of today’s most disruptive and rebellious entrepreneurs. Matt is currently Head of Audio at Vice Media UK and currently partner in two growing audio production companies. As part of the REBELHEAD Production team; he is ambitiously road-mapping the rise of REBELHEAD via new media and emerging technologies.

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