29 Andrew Jervis BODY 4

Andrew Jervis is a serial entrepreneur and currently founder / CEO of ClickMechanic,  who as you will discover, are setting out to complete disrupt the automotive repair market – and are backed by some incredible investor such as the former CEO of JustEat, to name just one.

Andy was part of the very first cohort of Entrepreneur First (EF), a highly regarded start up accelerator born out of a McKinsey Consulting.

Throughout this episode we discuss:

– Tips on raising investment

– How Andy attracted investment from the founder & CEO of JustEat

– High growth start ups, and how they differ from running a lifestyle business

– Viral guerrilla marketing

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Quotes
  • Ultimately if you want a big corporate career, when are you actually ever going to be the boss?
  • I’ve always been a massive advocate for testing while doing
  • I’m not a big fan of researching your area, spending tonnes of time doing it and speaking to loads of people – there’s almost no substitute for doing
  • I’m definitely an advocate for being focused
  • There’s no substitute for jumping in and learning by doing
  • I’m not a big fan of Eureka moments because I think you have to test and iterate towards your product
  • Early start ups soul purpose should be growth
  • Be positive, be yourself, know your shit and know your numbers
  • You just gotta stay the course not matter how tough it is, and it can be really tough
  • It’s all about persistence, not quitting
  • If you believe ultimately that it can be big, then it can be big
  • You’ve got to have the stomach to be in it for the long haul
  • You’re the kind of founders I call cockroach founders, because you just won’t die
  • You’ve got to be a cockroach founder, you’ve got to be hard and you’ve got to take the hits and just keep going
  • The key is just keep going at it, don’t die
  • There are so many different ways to live your life
  • There are no rules, just go out and live life the way you want too
  • There are no rules to life, follow what you want to follow and be who you want to be
Links & People

29 Andrew Jervis BODY 2

29 Andrew Jervis BODY 1

Time Stamped Notes
  • 00:03:10 – Andy explains what ClickMechanic is an what is does
  • 00:05:49 – Graduation to first job to entering entrepreneurship
  • 00:08:40 – Very first business ‘CLICKHUBS’
  • 00:10:08 – Quick testing and spending (virtually) no time on market research
  • 00:13:22 – Setting up Pie Boy Clothing, first profitable University company
  • 00:30:02 – Education vs real world experience
  • 00:31:14 – Important books for Andy
  • 00:33:40 – On challenger brands
  • 00:38:07 – Viral videos and guerrilla marketing  
  • 00:45:31 – On ClickMechanic
  • 00:50:32 – On Co-founders
  • 00:54:48 – Getting ClickMechanic off the ground with only £10 investment
  • 00:57:23 – Tips on raising early capital
  • 01:01:41 – Early ‘growth metrics’ for the ClickMechanic
  • 01:02:14 – on engines of growth
  • 01:04:48 – Attracting investment from Just Eat founder
  • 01:08:34 – Dealing with fear and self doubt
  • 01:13:20 – On meditation

29 Andrew Jervis BODY 3

The Rebel Wrap Up Round

What is the one generally agreed upon rule, or conventional piece of wisdom that you disagree with?  

01:15:57 The convention of the life we live in the west. You’re born, you go to primary school, go to high school, go to University, you get a career, get a partner, get married, have some kids, kids grow up, you retire, have a couple of years to chill and then you pass on.

 

Who do you nominate to be a guest on the RebelHead Entrepreneurs podcast?

01:20:16 Humphrey Flowerduew  

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About The Author

Matt Cheney
Executive Producer

Matt has been in the media industry for 11 years, specialising in audio post production. Beginning his career as a runner, Matt has gone on to create Emmy award-winning music features, BAFTA nominated animations and acclaimed festival documentaries as well as becoming Head of Audio in a successful West London post production house. After 8 successful years Matt set out freelancing in 2014, working across the UK and Australia producing podcasts, creating sound scapes in film & television and sound designing branded content. More recently collaborating with Vice UK to launch their own digital TV channel Viceland. Max & Matts’ paths merged in 2015 to produce the REBELHEAD podcast; publishing the successful 1st series, telling stories of today’s most disruptive and rebellious entrepreneurs. Matt is currently partner in two audio production companies, also contracted to Vice Studios and part of the REBELHEAD Production team; where he is ambitiously roadmapping the rise of REBELHEAD via new media and technologies.

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